Episode 26

The Dragonproof Walkabout Part 4: Performance Review

More of a late summer “spring training” than a vacation, Rick shares how lessons learned over the past month of working travel are perfect preparation for the intense months to come. With the most unique and challenging holiday season in ecommerce history approaching, against a backdrop of Covid and the election, it’s the right time to assess how we can leverage technology to streamline, stay safe, and succeed.

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Successful independent merchants are dominating their markets by focusing on their unique strengths and taking steps to “Dragonproof” their business.

If independent ecommerce as we know it is going to survive, we must smash our preconceptions about product value, shopping experiences, and “minimum viable” software solutions in the shadow of major retail marketplaces. As CEO of the Miva ecommerce platform, Rick Wilson’s experience overseeing solutions for thousands of successful enterprise, SMB, and DIY businesses has already facilitated more than 100 billion dollars in online transactions. Now, he draws upon that real-world problem solving to suggest a winning foundation for sustainable, profitable online selling.

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